• NYIRR “Brands Expo” Will Link Brands and People
• IRF Invitational Features Networking and Roundtables
• RPI Conference Promotes Employee Engagement
• IMA Executive Summit Will “Unlock the Vault”
• Freshen Up on Promotion Marketing Basics

NYIRR “Brands Expo” Will Link Brands and People

“People Powering Brands; Brands Powering People” will be the theme of the New York Incentive, Rewards & Recognition Show, scheduled for May 7-8, 2008.  More than 100 exhibitors will showcase the latest developments in key brand categories, and will also deliver on-floor presentations on how brands can boost employee and customer engagement.

The “Brands and People Performance Expo” will also deliver special sessions including:

• Don Peppers of the Peppers and Rogers Group speaking on “How to Turn Your Brand into a Brand Mission.”
  
  
• Mark Schumann, co-author of Brand from the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business, sharing industry expertise and insights.
  
  
• Dianne Durkin, president of The Loyalty Factor LLC and author of The Loyalty Advantage, speaking on engaging and rewarding customers in a way that keeps them coming back.
  
  
• Tom Miller, president of The Miller Company, delivering a presentation on “Linking Employee Recognition to Brand Success.”
  
  
• Alex Edmans, assistant professor of finance at the Wharton School and a pioneer researcher in the area of employee engagement/shareholder value, talking about “What Research Says About the ROI of People.”

With its New York location and an audience of leading end-users and marketing agencies, this is a unique opportunity for vendors, buyers, and industry experts to work together to show corporate America the exciting connection between brands and people.

 

For information, visit the show’s Web site at www.NYIRR.com.

 

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IRF Invitational Features Networking and Roundtables

The IRF Invitational, sponsored by the Incentive Research Foundation (IRF), is the preeminent networking event in the motivation and performance improvement industry, and celebrates its 15th anniversary in Nassau/Paradise Island in 2008 from May 28 to June 1.  Participating organizations will benefit from a long weekend of networking, multiple activities, high-level research roundtables and golf.  Program hosts include the Atlantis Paradise Island, featuring the world’s largest open-air marine habitat, renowned beaches, the new Mandara Spa and the 18-hole championship Ocean Club Golf Course.

Qualified buyers will be invited to attend a fully hosted program, while supplier organizations will have opportunities to participate as sponsors and auction donors in order to help support the important mission of the IRF to fund research, products, and projects that increase the awareness and usage of incentive programs worldwide.  For more information on the Incentive Research Foundation or the IRF Invitational, visit www.theIRF.org.

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RPI Conference Promotes Employee Engagement

The Recognition Professionals International (RPI) annual conference will convene in Newport Beach, CA, April 27-30, to promote the development of employee recognition systems that enhance employee engagement and performance.  Featured speakers at the conference include Bill Buckner of Cargill Meat Solutions, Bill Catlette, author of Contented Cows, Bob Nelson of the 1001 Ways series, and Ed Horrell, author of The Kindness Revolution.

For information, go to www.recognition.org.

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IMA Executive Summit Will “Unlock the Vault”

The Incentive Marketing Association’s 9th Annual Executive Summit, “Unlock the Vault,” is scheduled for July 27 -30, 2008, at the Fairmont Copley Plaza in Boston. The event promises to be an important networking opportunity, and the educational program will be cutting-edge, pragmatic, and targeted to industry needs.

The keynote speaker will be Terri Sjodin, an author, trainer, and consultant. Her book, New Sales Speak – The 9 Biggest Sales Presentation Mistakes and How to Avoid Them, is an Amazon Top 100 Best Seller. She will discuss the most egregious sales presentation missteps and share tips on elevating an informative presentation to a persuasive one.

For information visit the IMA Web site at www.incentivemarketing.org.

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Freshen Up on Promotion Marketing Basics

Need a refresher course on promotion marketing? The Promotion Marketing Association (PMA) is offering its “Basics of Promotion Marketing” workshop in New York on May 20-21 and in Chicago on June 10-11. The workshop teaches attendees to create winning promotional campaigns with the help of guest speakers and case studies, and then gives participants a chance, in small teams, to design and develop their own integrated marketing promotions. For information, go to the PMA Web site at www.pmalink.org.

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