Program Details: Each employee received a T-shirt imprinted with the company's core values and philosophies, an apple stress ball, and a behavior profile describing the "Successful to the Core" ideals. Employees were then asked to nominate fellow workers who exhibited these core values. The names were placed in an apple suggestion box. Nominees received wooden apples, and their pictures were displayed on a bulletin board labeled "Apple of Our Eye." Every quarter, one nominated employee was presented with an acrylic apple by the division head.
Objective: Using an apple theme, Associates Housing Finance was "Successful to the Core" with an employee incentive program designed to raise awareness of the company's values and encourage quality performance.
Results: With employee-driven nominations at the heart of the program, this campaign received instant and enthusiastic support from the targeted employee base.
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