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Consumers: Publications/Web sitesThe following periodicals and Web sites address consumer or customer incentive programs. BrandweekBrandweek offers coverage of all levels of the brand-activation process, from big-budget ad campaigns to under-the-radar "street" efforts. It includes information on marketer/retailer relationships, promotion, new products, media strategies, and agency/client relationships. Phone: 800-562-2706. Web: http://www.brandweek.com ColloquyThis quarterly publication is devoted to frequency marketing and loyalty programs. Phone: 513-248-5296 or 513-248-9184. Web: http://www.colloquy.org Corporate Meetings & Incentives(CMI) is part of Prism Business Media's Meetings Group of magazines. It explores trends in meetings and incentives as they relate to companies successfully communicating with employees, dealers, distributors and customers. Phone: 866-505-7173 or 212-772-9154. Web: www.meetingsnet.com CreativeThis publication contains articles of interest to sales promotion and marketing executives who manage sales promotion programs, POP displays, and trade show exhibits. Phone: 212-840-0160. Web: http://www.creativemag.com Customer Interaction SolutionsThis publication offers information on inbound and outbound telemarketing, call center operation, customer service hiring, training, and service agencies. A section focuses on computer-telephony integration and other call-center technologies. Phone: 800-243-6002 or 203-852-6800. Web: http://www.tmcnet.com/ Customer Relationship ManagementCustomer Relationship Management is the membership journal for the Society of Consumer Affairs Professionals (SOCAP). It features articles by SOCAP members and other experts on consumer affairs, customer service, customer loyalty, and customer relationship management. Phone: 703-519-3700 x13. Web: http://www.socap.org/ Customer Service NewsletterCustomer Service Newsletter reports on practical techniques for improving customer service operations. Topics covered include training, motivating staff, increasing performance, measurement, benchmarking, and using new technology. Phone: 212-228-0246. Web: http://www.customerservicegroup.com/csn.php DirectThis publication covers every aspect of direct marketing. It aims to help marketers find, reach, and keep their customers. The online version provides access to an online supplier directory. Direct has two e-newsletters: "Direct Newsline" and "Direct Listline." As the authoritative resource for direct marketing professionals, DIRECT delivers detailed coverage of every aspect of successful direct marketing, and helps marketers find, reach and keep their customers. Phone: 203-358-4391. Web: http://www.directmag.com Direct Marketing MagazineWith a circulation of 10,000 (8,200 paid), Direct Marketing is the only paid-circulation direct marketing trade publication in the U.S. The editorial focus is on database marketers, with features on a wide range of issues. Includes both an audio and video library (Infobank), and a directory. Phone: 516-746-6700. Web: http://www.directmarketingmag.com DM NewsThis is the publication of record for direct marketers. It has a large classified section and a source directory in addition to news. It covers seminars and conferences and runs features on a variety of direct marketing subjects. The online version includes a list directory and the DM Yellow Pages, a directory and buyer's guide to services and suppliers. There's also a daily e-newsletter, called "DM News Daily." Phone: 646-638-6000 or R. Moyer: 609-601-1298. Web: http://www.dmnews.com Editor & PublisherThis venerable trade magazine and its Web site are devoted mainly to newspaper industry issues and trends. Phone: 800-562-2706. Web: www.mediainfo.com EXPOThis publication targets marketers who promote trade shows and consumer shows. it covers planning, producing, and promoting trade shows and tracks industry trends. Phone: 913-344-1414 or 913-469-1185. Web: http://www.expoweb.com/ IEG Sponsorship ReportThis newsletter covers sponsorship trends, analyzes industry issues and categories, reports on sponsorship deals, and presents case studies. It also lists requests-for-proposals (RFPs) and positions available in the industry. Phone: 800-834-4850. Web: http://www.sponsorship.com/ IncentiveThis magazine provides features, case studies, news, and supplier information on all aspects of the incentive business. It is written primarily for incentive buyers and suppliers. Phone: 847-763-9050. Web: http://www.managesmarter.com Inside Direct MailThis publication reviews 3,000-4,000 pieces of direct mail each month and reports on the winners. Articles give detailed information on the most powerful and profitable techniques. Subscription includes three special reports on secrets of direct marketing Phone: 800-777-8074. Web: http://www.insidedirectmail.com Journal of Advertising ResearchThe mission of this quarterly publication is to enhance advertising research by providing a forum for sharing research findings, their applications, and avenues of solution. Phone: 212-751-5656. Web: http://www.jar.warc.com/ Motivation StrategiesMotivation Strategies focuses on what's new, how-to, and where to find products and services related to incentives, motivational meetings, and performance improvement. Its affiliated Web site, the Sales Marketing Network at www.info-now.com, offers comprehensive how-to and reference information. Phone: 914-591-7600. Web: www.motivationstrategies.com Multichannel Merchant (formerly Catalog Age)Multichannel Merchant is the authoritative source for catalog marketing intelligence. Since 1983, it has built a reputation for anticipating, reporting, and analyzing changes affecting the catalog business. Phone: 203-358-4221 . Web: http://www.multichannelmerchant.com P-O-P TimesAn Official News Publication of the In-Store Marketing Institute Published 12 times a year, P-O-P Times serves the news and product information needs of buyers and users of in-store displays, signs and fixtures. Every month, it informs readers of the news, trends, and events that shape the use of P-O-P and the impact and effectiveness of in-store marketing. Phone: 847-675-7400. Web: http://www.freetrademagazinesource.com/1-2048825222/description.aspx PotentialsPotentials magazine enables incentive buyers and program planners to grow their businesses and enhance performance by providing ideas and products that motivate. We offer the most comprehensive look at incentive awards in the industry as well as providing the most up-to-date information on how corporations are leveraging products to motivate employees and clients. Phone: 610-792-2481. Web: http://www.managesmarter.com Progressive GrocerProgressive Grocer provides supermarket decision-makers with practical solutions and innovative ideas. Phone: 866-890-8541. Web: http://www.progressivegrocer.com Promo IdeasThis site includes a broad array of information beneficial to those who approve, specify or purchase promotional products, including industry facts, case studies, education, powerful research and a seasonal calendar. The site also includes a search tool that will enable buyers to locate a promotional consultant in their area or request a speaker at a meeting or event. Phone: 1-888-426-7724. PROMO MagazinePROMO Magazine provides insights into using promotion marketing as a strategic, measurable component of an overall marketing mix. PROMO editors take a "What Works and Why" approach to their coverage, informing readers about important trends, issues, news, and deals through corporate profiles, trend pieces, sector-specific departments, single-topic supplements, and exclusive research projects. Phone: 866-505-7173. Web: http://www.promomagazine.com Promo's Fast FaxThis service offers Promo magazine special reports by instant fax. Topics include promotion research, product sampling, mall marketing, in- and on-pack promotions. Phone: 800-254-1785. Web: http://www.promomagazine.com/ Sales & Marketing ManagementA publication for executives who want to build sales, stay ahead of the competition, keep up with technology, and market their companies to today's tough customers. Each issue has case studies, columns, and an international report. Topics range from motivation to sales training to automation. SMM also publishes the Survey of Buying Power, which uses U.S. Census data to track consumer buying patterns by county and metro area. Phone: 800-821-6897 or 646-654-5107. Web: http://www.managesmarter.com Selling to SeniorsThis monthtly newsletter offers techniques to help businesses reach the mature market. A useful guide to mature consumers' attitudes, spending habits, and media preferences. Phone: 301-809-1866. Web: http://www.cdpublications.com Target MarketingThis publication covers an extensive range of direct marketing topics. It includes regular features on lists and sources, recommendations of "hot lists" and information on newly published lists. Most issues have feature articles related to choosing and using lists. Target Marketing is self-described as "the how-to publication of the direct marketing industry," circulation over 42,000. Phone: 215-238-5300. Web: http://www.targetonline.com/ Wearables BusinessThis publication focuses on the use of apparel in promotional product, incentive, and other corporate applications. It serves as the premiere source of information for the wearables segment of the promotional products industry. With extensive information from sourcing to selling, it gives promotional products distributors nationwide the knowledge they need to aggressively sell wearable products in every market from small businesses to corporate America. Annual Directory of Wearables Suppliers is printed in June of each year. Phone: 303-741-2901. Web: http://www.wearablesbusiness.com |
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