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Consumers: AssociationsThe following associations address consumer incentive programs. Advertising Research Foundation (ARF)Advertising Research Foundation (ARF), founded in 1936, has members from more than 400 advertisers, advertising agencies, research firms, media companies, educational institutions, and international organizations. Its mission is to improve the practice of advertising, marketing, and media research in pursuit of more effective marketing and advertising communications. Phone: 212-751-5656. Web: www.thearf.org American Advertising Federation (AAF)American Advertising Federation (AAF) binds the mutual interests of corporate advertisers, agencies, media companies, suppliers, and academia as well as promoting diversity in advertising by hiring from a diverse culture pool. Member benefits include an annual marketing conference, an advertising conference, a government conference, publications, and a job bank. Phone: (800) 999-2231. Web: http://www.aaf.org American Marketing Association (AMA)The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. Phone: 800-262-1150 or (312) 542-9000. Web: http://www.marketingpower.com/Pages/default.aspx Direct Marketing Association (DMA)The Direct Marketing Association is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,600 companies from dozens of vertical industries in the US and 50 other nations, including the majority of the Fortune 100 companies, as well as nonprofit organizations. Phone: 212-768-7277 or 212-790-1500. Web: http://www.the-dma.org Global Incentive CouncilThe Incentive Marketing Association (IMA) is dedicated to helping its members prosper in the incentive field. In fact, IMA is the only association in the incentive marketplace whose primary purpose is to increase corporate America's use of incentives. IMA's ultimate objective is to expand its customer base by promoting the use of incentives through customer education, and a professional, mainstream media campaign designed to reach decision-makers in corporate America. Phone: 630-369-7780. Web: www.incentivemarketing.org IEG (International Events Group)For more than two decades, IEG has been developing new and better ways for companies and brands to partner with sports, arts, events, entertainment, nonprofits, and causes—for mutual benefit. As the leading provider of strategic counsel, valuation, research, published information and training, IEG is dedicated to helping sponsors, properties, agencies and others involved in the global sponsorship industry. Phone: 1-800-834-4850. Web: http://www.sponsorship.com Incentive FederationThe Incentive Federation Inc. is the umbrella organization founded to promote, protect, and research the incentive field, encompassing recognition, promotional products, and related promotions. In addition to being the industry's primary lobbying entity, the Incentive Federation provides the infrastructure for industry-wide corporate outreach efforts spearheaded by the Incentive Performance Center, as well as for the research developed by the Forum for People Performance Management and Measurement at Northwestern University. Plus, the Incentive Federation commissions the industry's only benchmark studies on the use of incentives by U.S. organizations. All suppliers and customers in the incentive and promotion marketplace benefit from these initiatives. Phone: 703-848-7588 . Web: www.incentivefederation.org Incentive Gift Card Council (IGCC)Incentive Gift Card Council (IGCC), is a strategic industry group within the Incentive Marketing Association. The IGCC educates the incentive marketplace and the corporate community on the benefits of gift cards, including choice, value and service, and other key attributes recipients say that they want their awards to have. Phone: 630-369-7780. Web: http://www.usegiftcertificates.org/ Incentive Manufacturers Representatives Alliance (IMRA)The Incentive Manufacturers Representatives Alliance (IMRA), a branch of Incentive Marketing Association (IMA), represents factory-direct salespeople in the incentive business, along with manufacturers. IMRA publishes a handbook for suppliers, conducts an annual marketing conference, and offers a free directory of incentive representatives. As a member, you automatically become a member of the IMRA. Phone: 630-369-7786. Web: http://www.imraorg.net Incentive Marketing Association (IMA)The Incentive Marketing Association (IMA) promotes the use of incentive programs as effective marketing and motivational tools. Membership includes manufacturers, representatives, distributors, incentive houses, gift certificate suppliers, and marketing agencies. IMA also holds annual education programs at trade shows as well as information services, publications, conferences and seminars, media representation, research, and public relations efforts to its members and to businesses to help them effectively use incentive programs to motivate employees and customers. IMA offers a complimentary listing of incentive product and service providers. IMA is also the umbrella organization for several Strategic Industry Groups, including the Incentive Gift Card Council (IGCC), the Incentive Manufacturers & Representatives Alliance (IMRA), the Global Incentive Council (GIC), the Performance Improvement Council (PIC), the Incentive Travel Council (ITC), the IMA-Canada Council, IMA-Europe, and the Recognition Council. Phone: 630-369-7780. Web: http://www.incentivemarketing.org Incentive Marketing Association - Canada Council (IMA-CC)IMA-CC, a branch of the Incentive Marketing Association (IMA), provides information services, publications, conferences and seminars, media representation, research, and public relations efforts to the Canadian corporate community to promote the use of incentives. IMA-CC’s primary goals are to build awareness within the corporate community on how to effectively use incentive programs to motivate employees and customer groups, with the ultimate goal of improving corporate performance. Phone: (519) 752-0059. Web: http://www.imacanada.ca/ Incentive Performance Center (IPC)The Incentive Performance Center (IPC) is a not-for-profit information portal that aims to provide comprehensive, objective information to help organizations improve the motivation, engagement, and performance of customers, channel partners, salespeople, and employees. It is funded by the Incentive Performance Center, the corporate outreach arm of the Incentive Federation, an organization comprised of associations, publications, trade shows, incentive providers, and others involved with all aspects of incentives, rewards, recognition, and promotional products. Phone: 914-591-7600 ext. 230. Web: http://www.incentivecentral.org Incentive Research FoundationThe Incentive Research Foundation funds and promotes research to advance the science, enhance the awareness and appropriate application of motivation and incentives in business and industry globally. The goal is to increase the understanding, effective use and resultant benefits of incentives to businesses that currently use incentives and others interested in improved performance Phone: 212-590-2518. Web: www.theIRF.org International SITE FoundationFounded in 1973, Society of Incentive and Travel Executives (SITE) is the only international, not-for-profit, professional association devoted to the pursuit of excellence in incentives, a multi-billion dollar global industry. SITE provides educational seminars and information services to those who design, develop, promote, sell, administer, and operate motivational programs as an incentive to increase productivity in business. Currently SITE has over 2,100 members in 87 countries, with 35 local and regional chapters. Members represent corporate executives, incentive companies, destination management companies, travel & event planners, official tourist organizations, transportation companies, hotels and resorts, cruise lines, trade publications, and supporting organizations such as restaurants and visitors attractions. Phone: SITE: 312-321-5148 or NASH: +1.312.673.4744 . Web: www.site-intl.org International Special Events Society (ISES)International Special Events Society (ISES), founded in 1987 is a not-for-profit organization. It is the only international organization representing professionals in all disciplines of the special events industry. It sponsors an annual educational conference and offers an online information service, a fax on-demand service, and a membership directory. ISES strives to educate, advance and promote the special events industry and its network of professionals along with related industries. Phone: 312-321-6853 or 800-688-4737. Web: http://www.ises.com Marketing Agencies AssociationThe Marketing Agencies Association (MAA) provides members, primarily executives at promotion marketing agencies, with professional support, management development, research, and a forum for the exchange of ideas. The MAA website also provides a search function for marketers looking for a professional marketing agency. Phone: 952-922-0130 . Web: http://www.maaw.org National Association of Retail Marketing ServicesNational Association for Retail Marketing Services (NARMS), a not-for-profit association, is an association of firms providing a variety of merchandising services to all classes of trade, including grocery, drug, discount, department, home and building centers, computer/office supply, and convenience retailers. Phone: (715) 342-0948 . Web: http://www.narms.com Point-of-Purchase Advertising Institute (POPAI)POPAI is an international trade association for the marketing at-retail industry. Founded in 1936, POPAI celebrates its 70th anniversary with over 1,700 member companies representing Fortune 500 brand manufacturers and retailers, as well as, marketing at-retail producer companies and advertising agencies from over 45 countries from around the world. Phone: (703) 373-8800 or 703-373-8801 . Web: http://www.popai.com PROMAX/BDAPROMAX/BDA is a nonprofit, member-owned association of over 2,000 companies and individuals in 43 countries. Members are promotion and marketing professionals in the electronic media. The association's mission is to advance the role of electronic media in increasing the effectiveness of promotion and marketing within the industry, related industries, and the academic community. Membership includes a weekly promotion and marketing newsletter and Image Magazine, published once a year, which features members and their ideas about concepts and opportunities on building businesses in the promotion and marketing industries. Benefits of membership also include a member directory, and discounts on events and videotapes. Phone: 310.788.7600 or 310.789.1509 . Web: http://www.promaxbda.org/ Promotion Marketing Association (PMA)Established in 1911, the Promotion Marketing Association, Inc (PMA) is the premier not-for-profit organization and resource for research, education and collaboration for marketing professionals. Representing the $400+ billion promotion marketing industry, the organization is comprised of Fortune 500 companies, top marketing agencies, law firms, retailers, service suppliers and academia, representing thousands of brands worldwide. Championing the highest standards of excellence and recognition in the promotion and integrated marketing industry globally, PMA's objective is to foster a better understanding of promotion and integrated marketing and its role in the overall marketing process Phone: 212-420-1100. Web: http://www.pmalink.org Promotional Products Association International (PPAI)The Promotional Products Association International (PPAI) is the promotional product industry’s only international not-for-profit trade association. It offers education, trade shows, business products and services, mentoring, technology and legislative support to its more than 7,500 global member companies. Promotional products are an $18 billion industry, and include wearables, writing instruments, calendars, drinkware and many other items, usually imprinted with a company’s name, logo or message. Since its founding in 1903, PPAI has worked to expand the market, establish standards, enhance the professionalism of the industry and support the growth of member companies. Phone: 888-426-7724. Web: http://www.ppa.org Society of Incentive & Travel Executives (SITE)Founded in 1973, SITE is the only international, not-for-profit, professional association devoted to the pursuit of excellence in incentives, a multi-billion dollar global industry. Society of Incentive & Travel Executives (SITE) provides educational seminars and information services to those who design, develop, promote, sell, administer, and operate motivational programs as an incentive to increase productivity in business. Currently SITE has over 2,100 members in 87 countries, with 35 local and regional chapters. Members represent corporate executives, incentive companies, destination management companies, travel & event planners, official tourist organizations, transportation companies, hotels and resorts, cruise lines, trade publications, and supporting organizations such as restaurants and visitors attractions. Phone: 312-321-5148. Web: http://www.site-intl.org |
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