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Channel Partners: Publications/Web sitesThe following periodicals and address some element of dealer incentive programs. BrandweekBrandweek offers coverage of all levels of the brand-activation process, from big-budget ad campaigns to under-the-radar "street" efforts. It includes information on marketer/retailer relationships, promotion, new products, media strategies, and agency/client relationships. Phone: 800-562-2706. Web: http://www.brandweek.com BtoBBtoB (formerly Business Marketing) focuses on business-to-business marketing, advertising, and brand management. It also includes a regular section titled NetMarketing. Phone: 212-210-0254 or 888-288-5900 . Web: www.btobonline.com Corporate & Incentive TravelThis monthly is for people who hold positions as meeting and incentive travel planners -- senior level decision-makers and other professionals responsible for aspects of business that involve meeting destinations and facilities. It covers industry news and trends, new and popular incentive sites, and meetings technology. Phone: 561-989-0600 ext 114. Web: http://www.themeetingmagazines.com/index/ Corporate Meetings & Incentives(CMI) is part of Prism Business Media's Meetings Group of magazines. It explores trends in meetings and incentives as they relate to companies successfully communicating with employees, dealers, distributors and customers. Phone: 866-505-7173 or 212-772-9154. Web: www.meetingsnet.com CreativeThis publication contains articles of interest to sales promotion and marketing executives who manage sales promotion programs, POP displays, and trade show exhibits. Phone: 212-840-0160. Web: http://www.creativemag.com Customer Relationship ManagementCustomer Relationship Management is the membership journal for the Society of Consumer Affairs Professionals (SOCAP). It features articles by SOCAP members and other experts on consumer affairs, customer service, customer loyalty, and customer relationship management. Phone: 703-519-3700 x13. Web: http://www.socap.org/ IncentiveThis magazine provides features, case studies, news, and supplier information on all aspects of the incentive business. It is written primarily for incentive buyers and suppliers. Phone: 847-763-9050. Web: http://www.managesmarter.com Industrial DistributionThis magazine is edited for owners, top management, and sales personnel of industrial and construction distributorships. Articles focus on profit-making opportunities, new technologies, improved selling techniques, merchandising, and marketing. There is also coverage of distributor-supplier relationships and customer-distributor relationships. Phone: 781-734-8201. Web: http://www.inddist.com/ Insurance Conference PlannerThis publication covers the financial services industry's meetings and incentives needs and issues impacting insurance meetings planners. Phone: 866-505-7173. Web: http://www.icplanner.com/ Motivation StrategiesMotivation Strategies focuses on what's new, how-to, and where to find products and services related to incentives, motivational meetings, and performance improvement. Its affiliated Web site, the Sales Marketing Network at www.info-now.com, offers comprehensive how-to and reference information. Phone: 914-591-7600. Web: www.motivationstrategies.com Multichannel Merchant (formerly Catalog Age)Multichannel Merchant is the authoritative source for catalog marketing intelligence. Since 1983, it has built a reputation for anticipating, reporting, and analyzing changes affecting the catalog business. Phone: 203-358-4221 . Web: http://www.multichannelmerchant.com P-O-P TimesAn Official News Publication of the In-Store Marketing Institute Published 12 times a year, P-O-P Times serves the news and product information needs of buyers and users of in-store displays, signs and fixtures. Every month, it informs readers of the news, trends, and events that shape the use of P-O-P and the impact and effectiveness of in-store marketing. Phone: 847-675-7400. Web: http://www.freetrademagazinesource.com/1-2048825222/description.aspx PotentialsPotentials magazine enables incentive buyers and program planners to grow their businesses and enhance performance by providing ideas and products that motivate. We offer the most comprehensive look at incentive awards in the industry as well as providing the most up-to-date information on how corporations are leveraging products to motivate employees and clients. Phone: 610-792-2481. Web: http://www.managesmarter.com Progressive GrocerProgressive Grocer provides supermarket decision-makers with practical solutions and innovative ideas. Phone: 866-890-8541. Web: http://www.progressivegrocer.com Promo IdeasThis site includes a broad array of information beneficial to those who approve, specify or purchase promotional products, including industry facts, case studies, education, powerful research and a seasonal calendar. The site also includes a search tool that will enable buyers to locate a promotional consultant in their area or request a speaker at a meeting or event. Phone: 1-888-426-7724. PROMO MagazinePROMO Magazine provides insights into using promotion marketing as a strategic, measurable component of an overall marketing mix. PROMO editors take a "What Works and Why" approach to their coverage, informing readers about important trends, issues, news, and deals through corporate profiles, trend pieces, sector-specific departments, single-topic supplements, and exclusive research projects. Phone: 866-505-7173. Web: http://www.promomagazine.com Promo's Fast FaxThis service offers Promo magazine special reports by instant fax. Topics include promotion research, product sampling, mall marketing, in- and on-pack promotions. Phone: 800-254-1785. Web: http://www.promomagazine.com/ Sales & Marketing ManagementA publication for executives who want to build sales, stay ahead of the competition, keep up with technology, and market their companies to today's tough customers. Each issue has case studies, columns, and an international report. Topics range from motivation to sales training to automation. SMM also publishes the Survey of Buying Power, which uses U.S. Census data to track consumer buying patterns by county and metro area. Phone: 800-821-6897 or 646-654-5107. Web: http://www.managesmarter.com SalesForceXPThis magazine was developed by a partnership of 15 leading companies with unique understanding of what it takes to methodically and measurably improve sales performance. These companies include suppliers of incentive awards, sales training programs and performance improvement solutions. SalesForceXP serves an underdeveloped segment of the market that in total spends more than $27 billion annually on incentives, according to research from the Incentive Federation. Phone: 952-401-1283. Web: www.SalesForceXP.com Selling PowerThis magazine is written for sales managers and salespeople. It features interviews and articles on selling trends and tactics. Includes sections on motivation, automation, and new product ideas. Phone: 800-752-7355. Web: http://www.sellingpower.com |
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