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Channel Partners: AssociationsThe following associations address some element of dealer incentive programs. American Business MediaAmerican Business Media is the industry association for business-to-business information providers. Its members publish more than 1,200 business publications and provide content for some 1,350 Web sites, which reach an audience of over 100 million professionals. American Business Media strives to bring creative and innovative ideas to its members. Phone: 212-661-6360. Web: http://www.americanbusinessmedia.com American Marketing Association (AMA)American Marketing Association (AMA) is the world's largest professional society of marketers. It has more than 45,000 members in 92 countries. AMA serves marketing and research executives as well as sales, advertising, and promotion people. It holds conferences and provides information on all aspects of marketing, including new product launches. Phone: 800-262-1150. Web: http://www.ama.org Global Incentive CouncilThe Global Incentive Council (GIC), a branch of the Incentive Marketing Association (IMA), promotes best practices in the design, implementation, and tracking of incentive programs for international audiences. Phone: 630-369-7780. Web: www.incentivemarketing.org Incentive FederationThe Incentive Federation was formed to protect the rights of organizations to motivate customers and employees through the intelligent and ethical use of incentive programs. Comprised of the leading associations, trade shows, and some of the top suppliers in the incentive field, the Federation monitors Federal regulations that could affect the proper use of incentive programs and lobbies against proposals that could hinder the ability of businesses to properly use incentive programs. As part of its industry services, the Federation also conducts the only regular research on use of incentives by U.S. organizations, and manages the Incentive Performance Center, the industry-wide effort to promote professional use of incentives that underwrote this Web site. Phone: 703-848-7588. Web: http://www.incentivecentral.org Incentive Gift Card Council (IGCC)Incentive Gift Card Council, a branch of Incentive Marketing Association (IMA), has information about using gift cards in incentive programs. Membership is open to retail, catalog, entertainment and hospitality companies directly involved in the promotion, marketing and sales of gift cards/certificates to the incentive industry. Phone: 630-369-7780. Web: http://www.usegiftcards.com Incentive Manufacturers Representatives Alliance (IMRA)The Incentive Manufacturers Representatives Alliance (IMRA), a branch of Incentive Marketing Association (IMA), represents factory-direct salespeople in the incentive business, along with manufacturers. IMRA publishes a handbook for suppliers, conducts an annual marketing conference, and offers a free directory of incentive representatives. As a member, you automatically become a member of the IMRA. Phone: 630-369-7786. Web: http://www.imraorg.net Incentive Marketing Association (IMA)The Incentive Marketing Association (IMA) promotes the use of incentive programs as effective marketing and motivational tools. Membership includes manufacturers, representatives, distributors, incentive houses, gift certificate suppliers, and marketing agencies. IMA also holds annual education programs at trade shows as well as information services, publications, conferences and seminars, media representation, research, and public relations efforts to its members and to businesses to help them effectively use incentive programs to motivate employees and customers. IMA offers a complimentary listing of incentive product and service providers. IMA is also the umbrella organization for several Strategic Industry Groups, including the Global Incentive Council, IMA-Canada Council, Incentive Gift Card Council, Incentive Manufacturers and Representatives Alliance, Performance Improvement Council, and the Incentive Technology Council. Phone: 630-369-7780. Web: http://www.incentivemarketing.org Incentive Marketing Association (IMA)The Incentive Marketing Association is dedicated to helping its members prosper in the incentive field. In fact, IMA is the only association in the incentive marketplace whose primary purpose is to increase corporate America's use of incentives. IMA's ultimate objective is to expand its customer base by promoting the use of incentives through customer education, and a professional, mainstream media campaign designed to reach decision-makers in corporate America. Phone: 630-369-7780. Web: www.incentivemarketing.org Incentive Marketing Association - Canada Council (IMA-CC)IMA-CC, a branch of the Incentive Marketing Association (IMA), provides information services, publications, conferences and seminars, media representation, research, and public relations efforts to the Canadian corporate community to promote the use of incentives. Phone: (905) 702-9007. Web: http://www.imacanada.ca/ Incentive Performance Center (IPC)The Incentive Performance Center (IPC) directs an industry-supported effort to promote the professional use of incentives to industry at large. IPC manages the industry Web site and conducts a marketing and public relations campaign. Phone: 914-591-7600 ext. 230. Web: http://www.incentivecentral.org Incentive Research FoundationThe Incentive Research Foundation (IRF) funds and promotes research to advance the awareness, applications, and use of motivation and incentives in business and industry. Phone: 212-590-2518. Web: www.theIRF.org Incentive Technology Council (ITC)The Incentive Technology Council (ITC) is a group of companies that firmly believe in the power of the internet and technology to improve the effectiveness of performance improvement solutions. They have made the investment necessary to deliver online programs that change behavior and deliver results for their clients. Council members are seasoned industry professionals whose expertise includes helping you identify your company’s performance goals, setting up strategies to achieve those goals, tracking and reporting employee performance, and administering awards fulfillment. Phone: 630-369-7780. Web: www.useonlineincentives.org International SITE FoundationThis newly formed organization will partner with the Society of Incentive and Travel Executives (SITE) to fund research and promote the use of incentive travel as a key component to successful motivational and performance improvement business strategies. Phone: Nash: 312.673.4744 or SITE: 312-321-5148. Web: www.site-intl.org International Society for Performance ImprovementInternational Society for Performance Improvement is the leading international association dedicated to improving productivity and performance in the workplace. ISPI represents over 10,000 members from over 40 different countries and focuses on the use of Human Performance Technology in the workplace. A few of ISPI's services include an annual conference and expo and numerous self published books and periodicals Phone: 301-587-8570. Web: http://www.ispi.org Marketing Agencies AssociationThe Marketing Agencies Association provides members, primarily executives at promotion marketing agencies, with professional support, management development, research, and a forum for the exchange of ideas. The MAA website also provides a search function for marketers looking for a professional marketing agency. Phone: 203-978-1590. Web: http://www.maaw.org National Association for Retail Merchandising Services (NARMS)National Association for Retail Merchandising Services (NARMS), a not-for-profit association, is an association of firms providing a variety of merchandising services to all classes of trade, including grocery, drug, discount, department, home and building centers, computer/office supply, and convenience retailers. With over 500 companies as members, NAMRS has four membership divisions: Merchandising Service Companies (including Manufacturer Rep Service Companies), Event Marketing, Mystery Shop & Demonstration Companies, Professional Installation Companies, and Independent Food Brokers of America Phone: 888-526-2767. Web: http://www.narms.com National Association of Retail Merchandising ServicesNational Association for Retail Merchandising Services (NARMS), a not-for-profit association, is an association of firms providing a variety of merchandising services to all classes of trade, including grocery, drug, discount, department, home and building centers, computer/office supply, and convenience retailers. With over 500 companies as members, NAMRS has four membership divisions: Merchandising Service Companies (including Manufacturer Rep Service Companies), Event Marketing, Mystery Shop & Demonstration Companies, Professional Installation Companies, and Independent Food Brokers of America. Phone: 715-342-0948. Web: http://www.narms.com National Sporting Goods Association (NSGA)National Sporting Goods Association (NSGA) represents 22,000 members, most of them sporting goods retailers. NSGA offer its members information, education and cost-saving services and acts as a voice of the retailer/dealer, speaking out on issues that affect sporting goods retailers/dealers. NSGA is an excellent source of consumer-focused industry research. Phone: 847-296-6742. Web: http://www.nsga.org Point-of-Purchase Advertising Institute (POPAI)POPAI is an international trade association for the marketing at-retail industry. Founded in 1936, POPAI celebrates its 70th anniversary with over 1,700 member companies representing Fortune 500 brand manufacturers and retailers, as well as, marketing at-retail producer companies and advertising agencies from over 45 countries from around the world. Phone: 202-530-3000. Web: http://www.popai.com PROMAXPROMAX is a nonprofit, member-owned association of over 2,000 companies and individuals in 43 countries. Members are promotion and marketing professionals in the electronic media. The association's mission is to advance the role of electronic media in increasing the effectiveness of promotion and marketing within the industry, related industries, and the academic community. Membership includes PROMAXFAX, a weekly promotion and marketing newsletter, which is faxed to members directly and is also available on their Web site. Membership also includes Image Magazine, published once a year, and features members and their ideas about concepts and opportunities on building businesses in the promotion and marketing industries. Lastly, benefits of membership also include a member directory, and discounts on events and videotapes. Phone: 310-788-7600. Web: http://www.promax.org Promotion Marketing Association (PMA)Promotion Marketing Association (PMA) is the main association in its category. Its 700+ members are mainly companies dealing in promotion services, sales incentives, and premium merchandise. Other members include advertising agencies and consultants. PMA offers seminars and conventions throughout the year, a membership directory, and legal information services, as well as two newsletters, The Legal Bulletin and Outlook. Phone: 212-420-1100. Web: http://www.pmalink.org Promotional Products Association International (PPAI)The Promotional Products Association International (PPAI) is the promotional product industry’s only international not-for-profit trade association. It offers education, trade shows, business products and services, mentoring, technology and legislative support to its more than 7,500 global member companies. Promotional products are an $18 billion industry, and include wearables, writing instruments, calendars, drinkware and many other items, usually imprinted with a company’s name, logo or message. Since its founding in 1903, PPAI has worked to expand the market, establish standards, enhance the professionalism of the industry and support the growth of member companies. Phone: 888-426-7724. Web: http://www.ppa.org Society of Incentive & Travel Executives (SITE)Society of Incentive & Travel Executives (SITE), founded in 1973, offers educational programs for users and suppliers of incentive travel. SITE provides literature on the use of incentive travel, as well as a compilation of research. With over 2,000 members representing 82 different countries, SITE's network includes members from airlines, cruise lines, corporate users, destination management companies, ground transportation companies, hotels and resorts, incentive houses, official tourist organizations, trade publications, travel agencies and supporting organizations such as restaurants and visitors attractions. Phone: 312-321-5148. Web: http://www.site-intl.org |
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